Tom Manners is a highly experienced commercial leader, with over 20 years of success in marketing, sales and commercial director roles across Sport, Leisure/Leisure retail, FMCG and the Betting & Gaming sectors. Most recently he was the Group Sales & Marketing Director at The Jockey Club where he played a major role in turning one of the UK's biggest leisure operators into a brand-focussed, customer-centric and digitally-enabled business. He has worked across PLC, private equity and privately owned business, covering a wide range of business scale.
 
He is deeply rooted in Brand and Customer Experience, and is an e-commerce expert who is skilled at driving footfall, customer acquisition and lifetime value through data-driven eCRM and digital marketing. His track record of finding and delivering growth strategy in every role he has done - invariably through digitally-led business transformation - speaks for itself.